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13 June 2019

Beat the Street on a roll in Salisbury and Amesbury

Beat the Street in Salisbury and Amesbury has reached the halfway stage, and at the end of week three more than 10,000 players have covered more than 57,000 miles on foot, on bikes and on scooters.

Beat the Street is a fun, free challenge that runs until 1 July, and sees thousands of residents compete to see if their school, community or business can walk, run or cycle the furthest.

Players are rewarded with points and prizes for exploring their town on foot or bicycle, and tap special sensors called Beat Boxes on lampposts across Salisbury and Amesbury with cards and fobs to track their journey and earn points for themselves and their team. There are nearly 100 Beat Boxes dotted throughout the city and town, and the more Beat Boxes people swipe during a journey, the more points they earn.

Players are clearly enjoying the game; one participant said: "My seven-year-old just said ‘I know what Beat the Street is; it's like a fairy flying around giving everyone the exercise bug!'"

Another said: "I thought we did lots of walking anyway, but it has made us realise we can easily do more and the kids are really enjoying it!"

One player is enjoying Beat the Street at work, saying: "Beat the Street creates a perfect opportunity to get out in fresh air on your lunch break. Take a break from your desk and stretch your legs."

While another said: "Everything is great about Beat the Street! Discovering new places; keeping active; wanting to spend time outdoors; meeting new people; being competitive; my daughter asking me to go out; the pleasure of hearing the beat box beep; learning how to read a map... we're loving it!"

John Thomson, Cabinet Member for Public Health and Public Protection, said: "Beat the Street has been a huge success so far, and it's great to see more than 10,000 people involved and over 57,000 miles travelled.

"If you haven't taken up the challenge yet, there's still time to get involved, and we look forward to breaking the 100,000-mile barrier in the next few weeks."

Tracy Daszkiewicz, Director of Public Health, said: "It's fantastic that so many people are enjoying Beat the Street in Salisbury and Amesbury.

"The game is making a positive difference to the health and wellbeing of both young and old in South Wiltshire, and we hope that it will bring about long-term change in the activity levels of people in the area."

It's not too late to sign up go to Beat the Street to find out more.

Last updated: 13 June 2019 | Last reviewed: 13 June 2019

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